GUESS Compound 2024

My Role: I served as the Creative Director and Social Strategist for @GUESS, leading a talented content team of 20 people through an intensive 7-day activation. My role encompassed not only overseeing social media and content creation but also managing influencer relations and event production. I was also in charge of creating content for our sponsors, including Sally Hansen and Casamigos. Notable guests included Anastasia Karanikolaou, Bretman Rock, Madeline Argy, and Quen Blackwell. The after-party attracted A-list celebrities such as Leonardo DiCaprio, Billie Eilish, and the Biebers, featuring performances by Anderson .Paak and Metro Boomin. The campaign was highly successful, generating nearly 4 billion impressions and significantly enhancing brand visibility and engagement.