My Role: Creative Direction, Paid & Organic Social Media Strategy, Influencer Marketing

I collaborated closely with the Influencer Marketing Manager to orchestrate a dynamic street style shoot featuring two creators during New York Fashion Week. This initiative was part of a comprehensive 360 campaign aimed at promoting our vintage-inspired bags and denim, while enhancing our brand presence at NYFW. The influencer agreement included deliverables from the creators, encompassing both organic and paid usage across platforms, including CTV and whitelisting. The resulting content effectively leveraged the influencers’ reach to engage our target audience and drive brand visibility.

Videographer / Photographer: Chris Quinn (@chrisquinn1)

Creators: @kaavikiwi @georgiahassarati